We can mark the fanny’s transition into a legitimately fashionable accessory to around the same time we decided to start calling them waist bags. Or shoulder bags, which is where we’ve actually started wearing them. Or bum packs, which is what British people have used all along. Basically anything besides fanny. And once the fanny was no longer the fanny, a whole new world opened up. The bag, always about convenience above all, became cool. Or at least it shed its image as being wrapped around some ’80s-era Jazzercise-er with ankle weights and parachute pants.
That’s in no small part thanks to Huling herself, who designed her own fanny — she called it the Lexington Bum Pack — with leather left over from the cows that supply Marlow and Sons, Diner, Romans, and the other Brooklyn restaurants owned by Andrew Tarlowe, her husband. Huling herself wore it cross-body when she released the bag in 2014, popularizing the fanny’s whole new look. That bum pack made its way to Greta Gerwig. It was also picked up and sold at Madewell. “They always sold out,” Huling remembers. She closed down Marlow Goods in March to focus on other projects, but “every single time I see a lady who bought one, they still have it on.”
At around the same time, in the same city, but in an entirely alternate universe, hypebeasts were picking up on the perfect way a bum pack allows its wearer to conveniently carry all of their goods, while displaying brand allegiances right across the chest. Places + Faces, a photography duo turned merch-and-fashion label, was one of the first to incorporate them into the world of streetwear in 2016. A year later, Virgil Abloh wore a cross-body Prada fanny pack over a tuxedo to receive his GQ Australia Man of the Year award. Supreme’s picked up steam, too, culminating in a fanny pack on the Louis Vuitton runway. Gucci brought them back in a big way. And eventually, devoted lifelong fanny wearer Judnick Mayard wrote an article for Ssensecalling Off-White’s take “a $760 baguette of clout,” with clout essentially translating to status.
The fanny’s clout changes according to the group wearing it. Whereas the status clogis likely the same for all clog-wearers, the status fanny, and the clout it emits, shifts between Grailed-obsessed hypebeasts, Brooklyn moms, runners, and anyone else who might strap one on. So below, we’ve organized the status fannys by tribe.
The Brooklyn Mom
Now that the iconic Lexington Bum Pack is sold out, only to live on forever as highly covetable dead stock, where is a Brooklyn mom into sustainable leather to get her bag? Huling points us to Agnes Baddoo, who’s making similarly structured fanny’s out in L.A. “She sells a lot at the Echo Park Craft Fair,” Huling says.
The “It” Bag Collector
For the woman who had the Proenza PS1, the Céline Luggage tote, and the Balenciaga City bag, there is the Gucci Marmont fanny. The “It” bag of the fanny renaissance — the one you’ll find in street-style photos outside of fashion weeks around the world. “Where I came from in leather goods, it was all about function, not making a statement or communication about how much is in my bank account,” Huling says. “But if I were to just lose my mind and be a completely diff person, I love all the Gucci ones.”
The Athleisure Fanny
Huling calls Pilgrim Surf’s Sacoche (descriptor courtesy of the retailer) really “techno and sporty,” and if she were to buy a new bag right now, it would be this one because it’s both lo-fi and functional. It’s almost the athleisure version of the Lexington Bum Pack.
The Guy Who Needs to Be First
Back in 2016, Places + Faces, the photo project turned clothing brand, zine maker, and party thrower, released a waist bag with their logo and were the first to reintroduce fanny’s into the world of hype and hip-hop. Wearing this bag projects an in-depth insider knowledge far beyond the clout of an Off-White grosgrain belt. The bags aren’t for sale right now, but they can be purchased on resale websites like Grailed.
The Clout Chaser
It might not project a secret insider knowledge, but no status fanny list is complete without the Official Clout Pouch, Virgil Abloh’s Hip Belt Pouch. If you want people to know you’re serious about your fanny, this is the one to buy, which is why Judnick Mayard, writer, event producer, and wearer of fannys since 2013, wrote an ode to it on Ssense extolling its virtues.
The most exclusive fanny pack of them all went down the Louis Vuitton runway earlier this year. It’s also worth noting that Louis Vuitton has been big in the fanny game for a while now, specifically with rectangular cross-body bags, which look like they’ll fit just a cell phone, called Danube bags. “Never forget that Louis was the original,” Mayard reminded me. Those aren’t traditional fanny’s, but now that everyone’s wearing bags across their shoulders, these have been lumped into the same category. The classic has the all-over Louis Vuitton logo, but there are also newer styles in brighter colors, and of course, a Supreme collaboration version.
The Utility Seaker
Over the past five years Mayard has experimented with most of the fanny’s out there, and stands behind American Apparel’s. “They’re the best. The lightest. They carry the most. They make the most sense. They’re small, but this is as much space as a fanny pack is supposed to have,” she says. “It’s not even a competition.” The new American Apparel is only selling them in vinyl right now, which is trendy in its own way, but the classic nylon version is available secondhand and will likely come back in stock as the company continues to update its accessories offerings.
The Early Aughts Throwback
“Also, North Face made a fanny that was the shit in 2012,” Mayard remembers. It was a cross-shoulder utility bag that was meant for hiking and outdoor activities, but “all the kids in New York wore it to school because you could fold a notebook and put it inside. It was a much less invasive book-bag.”
Recognizing the power of the fanny this summer, Nike released a slide with an attached fanny pack.
The article appeared first in nymag.com.