C R I S  W E E R :: 



What is Your Story?

Tell Your Tale




“Design is Cheap you Only Do it One Time”

Your Project Starts Here

We are a design, development and production studio for fashion accessories, based between New YorkBangkok, Guang Zhou, Hong  Kong. Started in New York by Cris Weer, a fashion professional from Munich, the company found a strong foothold with the modern and efficient production facilities in South East Asia. Fun, fresh, art-inspired, original, forward-thinking, approachable and most importantly, wearable.


“Don’t bring the accountants in, just spend the money.”

Modern Marketing's 14 Ps

We provide solutions in third party fashion accessories, handbag and shoe design, product development and production.

We can assume complete responsibility for a project from sketching, to sample making, sourcing, development, production, branding, advertising, marketing, online marketing, social media maintenance or handle a specific part of an accessories production process according to your needs.


I’m lookin’ for one new value. But nothing comes my way.

New Values

We pride ourselves on creating value enhancement for our clients through creative solutions, plus an intuitive entrepreneurial extension of design.

Trend Spotting

Do Change for a Living.


Fun, fresh, art-inspired, original, forward-thinking, approachable and most importantly, wearable. Cool and exciting, a lot of things with energy to the industry.


You must build a schedule. Every great brand is a consistent edifice. It stands for something. It does not give up. It shows up, it shows up, it shows up. Seth Godin

The Future of Retail

Combining editorial rigor with a refined sense of craftsmanship and agile intelligence, we create clarity and covetability for businesses and brands.


There are four-letter words you should never use in business. They’re not fuck or shit. They’re need, must, can’t, easy, just, only and fast. These words gets in the way of healthy communication” Jason Fried

Work Pretty

K.I.S.S. (A.C) Keep it Simple Stupid (and Creative)


“Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is non-existent. And don’t bother concealing your thievery – celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: “It’s not where you take things from – it’s where you take them to.” ― Jim Jarmusch
Show Emotion

# 2 The Robots

# 3 The Andy Warhol

David Byrne and Andy Warhol

# 12/ 13 WHY?

# 14 The Patsies

# 15 The Fat Punk Issue


All that Glitters, Heavy Metal and Reflective:

At the age of global mingling, virtual time travel and style democracy, it’s appropriate to pay close attention to the world-wide migration of fashion trends. Fashion travels now better than ever and fashionistas follow inspiration way out of their reach. Jet-setters turn trend-setters and trade goes hip. Tribal echoes through fashion houses of Paris and cool Japanese kids wear American vintage.

WEER follow fashion to it’s sources and destinations, and follow travelers on their encounters with style. From luxury locations to production meccas, from craft legacies to street ingenuity, from boroughs to continents WEER will commute the modern silk routes.

It will expand the concept of fashion as an art-form; a product as well as involvement; an abandonment as well as insurgence; an irony of misinterpretation and a union of similarities. WEER will keep guard at the intersection of fashion trends, and important cultural cross-roads where we divide and come together.

A look from the Noir Kei Ninomiya show in Paris.

Jan – Michael Quammie in a Raf Simmons Sweater and Andy Wolf Sunglasses, Prada Bag, New York


Louis Vuitton’s “SIGNS” of the Times

https://youtu.be/L1Fclc2T9vQ It’s interesting to contemplate what a fashion reveal is in these accelerating days of social media. Kim Jones teased his new collection on the company Instagram @louisvuitton and on his own @mrkimjones account for days before his show...

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The Coming of Robots and the End of the World

According to Prada Men's Wear Spring Summer 2018; the lonely, hollow ring accompanying the virtual noises ceaselessly sent into the ether, sounds without echoes: These were some of the unlikely themes linking a bunch of disparate designers here over the past week. And...

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Heels ‘R’ Us

Revealed: the Romanian site where Louis Vuitton makes its Italian shoes. All but the soles of the luxury brand’s footwear are made in Transylvania before being ‘finished’ in Italy and France Louis Vuitton’s Italian shoes are the very height of luxury. Its Venice...

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Stealing your Ideas

“Don’t worry about people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats.” —HOWARD AIKEN, MATHEMATICIAN

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The Hardest Names In Fashion

i-D's playful take on pronunciation teaches you how to speak your international fashion alphabet, from Azzedine Alaïa (AH'ZE'DEEN AH'LAI'AH) in Paris to Zegna (ZEN'YA) in Milan. I am missing Louis Vuitton especially for my friends in the Far East. But you can always...

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A Tour Off-White

Virgil Abloh Gives a Tour of His New Hong Kong Store OFF-WHITE has just opened its fourth location in mainland China and its second store in Hong Kong. The Milan-based label has enjoyed quite the rise since its launch in 2013, and you can take an exclusive look inside...

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Frieze Frames

The creatures of the art and fashion worlds have been crossbreeding for so long now, it’s hard to tell them apart. But this year’s Frieze New York Art Fair underlined some differences in the presentation style of the two species. Fashion creatures always carefully...

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CDG at the MET

    For decades, at least since her Paris debut in 1981, Ms. Kawakubo has forged her own path, a durable antagonist of established norms and received wisdoms. Her line Commes des Garcons has gone into and out of favor over the years, but she has been at the forefront...

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Avantgarde for other people is when they step out to far. To me Avantgarde is the side of yourself, you are afraid to show. Pharrell Williams/ MET Gala, New York https://youtu.be/vrriuNHvrZE

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Knock Off!

How Fake Is It? Re-contextualized practical tote bag. Clocking in at $2,145.

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Accessories Design

We are a design, development and production studio for fashion accessories, based in South East Asia. Started in New York by two fashion professionals from Munich, the company found a strong foothold with the modern and efficient production facilities in Guangzhou. We...

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“I Think Trainer’s are Stupid”, Michael Stipe

Tux ‘n’ Trainers The New Museum hosted its 40th annual spring gala last week at Cipriani Wall Street in New York. The event honored artist Chris Ofili and had a “Tux ‘n’ Trainers” theme, requiring guests to pair their formal attire with sneakers. SURFACE showed up to...

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Jeff Koons x Louis Vuitton

Jeff Koons has teamed up with Louis Vuitton on a 51-piece series of leather goods, handbags, and accessories that reinterpret some of the world’s most famous artworks. the ‘masters’ collection is drawn from Koons’ 2015 ‘gazing ball’ series — where replicas of works by...

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Peter Saville

“When you come from one of the great cosmopolitan cities, like London, you do not have any motivation to change anything. Because it is all, really, already there.” Peter Saville, Art Director

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The Totes of New York

What cars are to the residents of Los Angeles, tote bags are to New Yorkers: a seemingly bottomless reservoir in which to store all the stuff you might (but probably won’t) need while away from home. Some totes are like shooting stars, passing by you once and then...

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How to Build a Great Online Fashion Brand

or 34 Digital Marketing Steps by I love Retail. Overview The Online Fashion Retail Industry, particularly at the luxury end, seems to be doing well. Over the past few years, lot of money has been invested into fashion retail businesses like Moda Operandi ($46...

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Hey B*tch I’m From Downtown

On March 22, PLEASE DO NOT ENTER’s “Boutique Ephémère” infuses a downtown Los Angeles twist to the West Hollywood landscape, through a bold graphic, musical and architectural installation by French LA-based artist Sébastien Léon, bringing a new sense of place to the...

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The End of Fashion, According to Rag & Bone

Rag & Bone’s chief executive and designer Marcus Wainwright has all-but-declared the fashion show dead. This season, instead of trotting out his latest men’s and women’s collections onto a runway, he asked 70 friends of the brand to pose in Rag & Bone for a series of...

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Five Phases to Present Your Project

x Chou-Tac As a designer, how do you present your product to the company? As a designer when you present a project to your company (or a client), we don’t straight away present a final project. We set up few meetings in advance to build the project TOGETHER.  To make...

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x Hartmut Esslinger

In the digital age, good design doesn’t just result in objects: It results in new relationships.   In 1969, Hartmut Esslinger founded the global design and strategy firm now known as frog, and in so doing rebuffed the dominant (and sterile) design mantra of the day...

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Bags & Beyond

Referring to John and Yoko, K11 is showcasing the history of the bag. An exhibition that introduces 400 years of high-end handbags alongside contemporary Chinese...

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What the Fashion System Can Learn From Supreme-Style Product Drops Most people with knowledge of the streetwear market are familiar with the concept of a “drop,” a controlled release of new product at a clip that’s far faster than the traditional fashion cycle and...

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Raf Simons and the Culture of Clothing

"You know, there are all these brands in the world today making so many beautiful things – because everybody knows how to make clothes and design patterns and make things look beautiful – but I don’t want all that shit if the mindset is not what I can relate to. So...

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I always wanted to make this picture. Is this photo taken at Upstate New York. Catskills?

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Quantum Leap

Making sense of Balenciaga: Fashionista Mimma Viglezio and lovely, knowledgable Stephen Jones. Mimma Viglezio and Stephen Jones https://youtu.be/5ErLE_pFqko

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Product Branding

Product Branding and Marketing according to Seth Godin: Understand the Action Theory Create a plan that follows the four steps of Action Theory Marketing. Emotion  Change  Alert  Share Understand the P's  Positioning Your brain is crowded. ● Find a niche and fill it....

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Jim Jarmush

"I believe it is theft! If you take somebody's idea before they've realized it and say it was your own, then you're just a full-on asshole." But, "if you take something that moved you and you make it another version, that's just beautiful. I think that's just the...

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Freedom! ’90 x Vogue

George Michael's: Freedom!’90 defined the supermodel moment on video. Cindy, Christy, Linda, Naomi, and Tatjana. This season, as New York designers underwent some soul-searching and rule-breaking of their own, the time...

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Y Back in SL

Cathy Horn is looking back: "Slimane’s strength was never as a couturier. It was, rather, to anticipate that young people didn’t want to dress like luxury freaks, that they were a little embarrassed by the generation of Tom Ford and John Galliano, just as Saint...

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