C R I S  W E E R :: 



What is Your Story?

Tell Your Tale




“Design is Cheap you Only Do it One Time”

Your Project Starts Here

We are a design, development and production studio for fashion accessories, based between New YorkBangkok, Guang Zhou, Hong  Kong. Started in New York by Cris Weer, a fashion professional from Munich, the company found a strong foothold with the modern and efficient production facilities in South East Asia. Fun, fresh, art-inspired, original, forward-thinking, approachable and most importantly, wearable.


“Don’t bring the accountants in, just spend the money.”

Modern Marketing's 14 Ps

We provide solutions in third party fashion accessories, handbag and shoe design, product development and production.

We can assume complete responsibility for a project from sketching, to sample making, sourcing, development, production, branding, advertising, marketing, online marketing, social media maintenance or handle a specific part of an accessories production process according to your needs.


I’m lookin’ for one new value. But nothing comes my way.

New Values

We pride ourselves on creating value enhancement for our clients through creative solutions, plus an intuitive entrepreneurial extension of design.

Trend Spotting

Do Change for a Living.


Fun, fresh, art-inspired, original, forward-thinking, approachable and most importantly, wearable. Cool and exciting, a lot of things with energy to the industry.


You must build a schedule. Every great brand is a consistent edifice. It stands for something. It does not give up. It shows up, it shows up, it shows up. Seth Godin

The Future of Retail

Combining editorial rigor with a refined sense of craftsmanship and agile intelligence, we create clarity and covetability for businesses and brands.


There are four-letter words you should never use in business. They’re not fuck or shit. They’re need, must, can’t, easy, just, only and fast. These words gets in the way of healthy communication” Jason Fried

Work Pretty

K.I.S.S. (A.C) Keep it Simple Stupid (and Creative)


“Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is non-existent. And don’t bother concealing your thievery – celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: “It’s not where you take things from – it’s where you take them to.” ― Jim Jarmusch
Show Emotion

# 2 The Robots

# 3 The Andy Warhol

David Byrne and Andy Warhol

# 12/ 13 WHY?

# 14 The Patsies

# 15 The Fat Punk Issue


All that Glitters, Heavy Metal and Reflective:

At the age of global mingling, virtual time travel and style democracy, it’s appropriate to pay close attention to the world-wide migration of fashion trends. Fashion travels now better than ever and fashionistas follow inspiration way out of their reach. Jet-setters turn trend-setters and trade goes hip. Tribal echoes through fashion houses of Paris and cool Japanese kids wear American vintage.

WEER follow fashion to it’s sources and destinations, and follow travelers on their encounters with style. From luxury locations to production meccas, from craft legacies to street ingenuity, from boroughs to continents WEER will commute the modern silk routes.

It will expand the concept of fashion as an art-form; a product as well as involvement; an abandonment as well as insurgence; an irony of misinterpretation and a union of similarities. WEER will keep guard at the intersection of fashion trends, and important cultural cross-roads where we divide and come together.

A look from the Noir Kei Ninomiya show in Paris.

Jan – Michael Quammie in a Raf Simmons Sweater and Andy Wolf Sunglasses, Prada Bag, New York


The First Female President Will Not Carry a Handbag

What would the first female president wear? As Angela Merkel, erstwhile model of a modern female leader, prepares to step downas head of her party in Germany, and a wave of potential presidential candidatesemerges in the United States, like Elizabeth Warren, Kamala...

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How to Create the Next Birkin

In the handbag resale market, a few key elements separate the 'It' bag of the moment and an enduring classic. NEW YORK, United States— Imagine the frenzied floor of the New York Stock Exchange during Wall Street’s 1980s heyday: traders scrambling to make deals,...

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The Reigning King of DIY Couture

Chances are that you’ve seen an exclusive EV BRAVADO garment on the back of Migos, ‘King’ Combs, J Balvin or even the late Lil Peep — but how many people actually know Ev Bravado himself? Though he’d always maintained an an interest in clothing, the creation began in...

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“Light’s Out” PRADA

See Prada’s All-Black Handbag Capsule Collection. New Yorkers have a soft spot for the color black, and designers are happy to give us what we want. That’s why the normally colorful Prada decided to go monochromatic to celebrate the brand’s 20th year on 5th Avenue. On...

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What Is the Status Fanny Pack?

Kate Huling, the leather designer behind Marlow Goods, repeats the phrase back at me over the phone, questioning it. Turning it over. And then she laughs — really laughs. The whole concept is just so ridiculous. The words status and fanny pack do not belong in the...

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Chinese Lanterns, Filled with Sunlight, Fish and Hope.

In the classic short film “The Red Balloon,” a boy living in a colorless part of Paris befriends a bright red balloon, which follows him to school, waits by his door, provides the warm companionship that is otherwise absent from his life. When the street photographer...

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Fashion’s New Royalty

After years of avoiding associations with hip-hop, the fashion industry has woken up to the marketing power of America’s greatest cultural export. Cardi B and Anna Wintour? It was this unlikely front-row pairing that got the fashion flock buzzing when American...

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Coach Put Up Cool Murals All Over New York City. A mural by WhIsBe. Photo: Courtesy of Francesca Beltran/ Courtesy of Coach As Coach designer Stuart Vevers continues to court millennials’ affection, the brand is also branching out into street art. Some of the most...

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    1982 and 1985 are pivotal years for NIKE, Inc. These are the respective birth years of two of the most recognized shoe silhouettes in history, the Nike Air Force 1 and the Air Jordan 1. Almost instantly, each shoe transcended its intended court purpose; over...

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Nike  Looks To Draw Closer To Female Consumers Nike’s ever-growing focus on women continues with the announcement of UNLACED, a future mobile and brick-and-mortar destination for the booming demographic of female Nike loyalists. UNLACED will be curated by female...

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Maria Grazia Chiuri on her feminist vision for Dior

“Fashion is not one thing. There’s fashion for business, fashion for women, fashion for art, fashion for the show, for glamour. Talking about fashion we have to speak in terms of intention.” The first woman to lead the House of Dior and her daughter Rachele Regini...

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Taking Supreme Global

James Jebbia the press-shy founder speaks exclusively to BoF about Supreme’s new Paris store — set to open later this week — and the company’s homegrown approach to global expansion. PARIS, France — “We’re a brand for the people,” said James Jebbia. The press-shy...

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The Second Coolest Girl in the Room

Is your best customer. What would fashion be without its alchemical ability to transform clothes into status? For one thing, a great deal poorer. The endless trend cycle of products gaining and losing cool keeps fashion labels flush with cash as shoppers chase the...

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FOUR WAYS NIKE IS THINKING ABOUT WOMEN'S SNEAKERS DIFFERENTLY This effort includes supporting barrier-breaking athletes, from rebel runner Joan Benoit Samuelson (the first woman to claim marathon gold) to record-setting tennis great Serena Williams (owner of 23 major...

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The Most Fun in Years

Best Looks From the 2018 Oscars Red Carpet, from Adam Rippon to Agnès Varga. Viola Davis, Adam Rippon, Agnes Varda. Photo: Getty Images Coming off an awards season defined by all-black fashion protests, it was no surprise that the 2018 Oscars red carpet seemed vibrant...

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Eyes without a Face

The Genius of Martin Margiela. A life-affirming museum retrospective reminds us of the mysterious Belgian designer’s huge influence. When you’re in the midst of a revolution you often can’t see it. I was new to fashion in 1988, and pulled in different directions at...

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Coach Put Up Cool Murals All Over New York City A mural by WhIsBe. Photo: Courtesy of Francesca Beltran/ Courtesy of Coach As Coach designer Stuart Vevers continues to court millennials’ affection, the brand is also branching out into street art. Some of the most...

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From Sneakerheads to Art Collectors

The line had begun forming at 3 p.m., though the time varied according to whom you asked. A young American Marine, Claude Martin, at the back of the line — the very back, since after less than an hour, the hired security forbade any more people from lining up — said...

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How Bedeutungsschwanger Is It?

New York Fashion Week finally came to life Tuesday evening in the shadow of the valley of — well, not death exactly. More like a post-apocalyptic prairie seen through a B-movie lens. Toto, what happened to Kansas? Raf Simons buried it under 50,000 gallons of popcorn....

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Why Are Fashion Designers so Obsessed With America Right Now? Today, no matter where we come from, we’re all a bit American. Coca-Cola, Nike and Disney, blue denim, cowboys and roadside motels: these references are ingrained in the way people think, feel and consume...

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E – Commerce in China

How should luxury brands tackle e-commerce in China in 2018? We chart out the options. Photo courtesy: NiP photography/Shutterstock.com Thirty-five percent of Chinese customers are already accustomed to purchasing luxury goods online, according to a white paper...

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Make better Tacos or else, by Seth Godin. In a competitive business like the local taco shop, here's how it's supposed to work: Keep the place clean Hire friendly staff Make better tacos Offer a fun, connected, even memorable experience What often happens instead is...

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“From Gayle”

“It starts with a small pink seashell painting and ends with the total rejection of history. Throw a wink in there and you have the tone I’m after.” It’s precisely the pairing of overly pretty aesthetics with acute power plays with dominant art world authorities that...

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Nike’s Chief of Design Doodles All Day

You have a lot of loose bits of paper and sketches in this office. What do you like to draw? Sneakers, quick body sketches, architectural retail spaces. I’m dyslexic, so my first real language was drawing. Even at the youngest age I can recall, I wasn’t necessarily...

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Demna Gvasalia on Being a Fashion Disruptor

“If you force an idea, it’s never as strong as when you really love it. We never really planned to disrupt anything; we just sort of wanted to do it our way and I think that’s how—seeing it from the outside—it looked like we were trying to disrupt something. In a way,...

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The New Fashion Model

As part of SHOWstudio’s coverage of INNERSECT, Editor-at-Large Lou Stoppard hosted a Live Panel Discussion focusing on the importance of creative collaboration. Stoppard was joined by a selection of SHOWstudio favourites and industry experts; No Vacancy Inn’s Tremaine...

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Museums are the New Malls

“I see retail as a dead industry. There are billions and billions of acres of retail square footage across America, across the world, that have nothing." In the future she foresees, retail will move online, to be replaced in the physical world with experiences. The...

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New Values

One UNDERSTANDING BRANDING What is a brand? A brand is a promise It is not only a logo or brand name. Rather they are the visual cues to trigger that locus of emotions that the brand promises you. The brand promise are the emotional feelings and cravings that are...

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Amy Sherald

Kehinde Wiley and Amy Sherald have been commissioned to paint former President Barack Obama and former First Lady Michelle Obama’s official portraits for the Smithsonian’s National Portrait Gallery in Washington, DC. Sherald, 44, specializes in portraits of black...

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For the last four weeks of the international Fashion Week marathon, we’ve been looking for a defining fashion moment. Was it Raf Simons’s Warhol-infused American horror story at Calvin Klein? Marc Jacobs’s souped-up, diva sportswear with turbans? Demna Gvasalia’s...

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Juggling The Streets and High Fashion. Kim Jones and Virgil Abloh in a SHOWstudio conversation with Lou Stoppard. https://youtu.be/ZmazmAHirCs

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I hope you’re Prada Yourself

We caught up with skater Blondey McCoy in the final days of his debut exhibition Us and Chem, as he chatted with art curator Hans Ulrich Obrist about mental health, social media, and grannies mistaking you for another kid. Skater and streetwear designer Blondey McCoy...

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Get In Line

The Cult of the Line and Weekly Drops. Shoppers standing in line to get into a Supreme store in Tokyo. For many, the lure is as often the wait as the wares. Andrew Faulk for The New York Times Theolus Jackson slouched against the stanchion separating him from the...

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PEOPLE ––– PROCESS —– PRODUCT The ‘Emotional Side’ of Management x Tom Peters At a recent seminar for a business school's executive program, I recounted some stories about workplace transformations. Each resulted from a dramatic increase in the involvement and self...

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“I am a Foreigner”

by HAMISH BOWLES It was a Chanel Haute Couture collection that was as finely engineered by Karl Lagerfeld and the skilled petites mains of the house’s legendary workrooms as the giant model of the Eiffel Tower that rose above the sand-and-gravel runway into a dry...

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Golden Baby

Thom Browne’s golden baby shoes sit center stage, encased in a glass vitrine. Each model will stare at the shoes as they walk past, Browne says. “It’s an homage to their childhood,” he explains. “They are really reminiscing on when they were in childhood — before...

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Aloha! À Bientôt!

Vogue Editors React to Paris’s Spring 2018 Menswear Shows   Four down, one to go, with Independence Day in between—New York’s menswear shows get underway on July 10. With the Paris shows still fresh in their minds, Vogue’s reviewers Sarah Mower, Luke Leitch, Amy...

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