Chances are that you’ve seen an exclusive EV BRAVADO garment on the back of Migos, ‘King’ Combs, J Balvin or even the late Lil Peep — but how many people actually know Ev Bravado himself? Though he’d always maintained an an interest in clothing, the creation began in earnest with a series of homemade screen-printed shirts. Bravado moved gradually towards cut-and-sew with Lease on Life Society in 2012, eventually debuting his first collection, BRVDO1, in early 2014. Two years later, Bravado revamped the label, opting for an eponymous brandname while retaining the handmade, do-it-yourself spirit that informed his earlier releases.
As EV BRAVADO grew, Bravado (the person) kept grounded, refining his own label and staying close to colleagues like Heron Preston and Virgil Abloh as they exploded into stardom; even halfway across the planet, the creatives all keep in touch, bouncing ideas off one another. Recent partnerships include the custom denim Bravado created for Off-White™ Spring/Summer 2019 and the “Rhinestone Workshop” he co-hosted in Paris with Preston. Bravado also made good use of his personal pair of Off-White™ x Nike Air Prestos, giving them a tie-dye bath, complete with glittery rhinestones.
When his friends aren’t helping him perfect his craft, Bravado supports them by wearing their own creations. Pointing at the bespoke, pentagram-laced Vans, Bravado explains, “My homie Sean Clay made the shoes. All the homies doing wonderful things. I’m mostly just wearing my own things, my friends’ things.” Even the glasses and chains have a personal touch: “My chains came from my fiancée, but the glasses are my brother-in-law’s — I was like, yo, lemme rock those.”
Keep an eye on EV BRAVADO’s social media to know when the designer’s extremely limited edition clothing hits the brand’s website.
For more, see the last of our Streetsnaps series, spotlighting Brooklyn’s cowboy revisionist, Kozaburo Akasaka.
The article originally appeared in hypebeast.com.