FASHION COMMUNICATION

N EW YORK  B E R L I N  HONG KONG

S. E. A.

Aloha! À Bientôt!

Aloha! À Bientôt!

Vogue Editors React to Paris’s Spring 2018 Menswear Shows   Four down, one to go, with Independence Day in between—New York’s menswear shows get underway on July 10. With the Paris shows still fresh in their minds, Vogue’s reviewers Sarah Mower, Luke Leitch, Amy...

read more
Louis Vuitton’s “SIGNS” of the Times

Louis Vuitton’s “SIGNS” of the Times

https://youtu.be/L1Fclc2T9vQ It’s interesting to contemplate what a fashion reveal is in these accelerating days of social media. Kim Jones teased his new collection on the company Instagram @louisvuitton and on his own @mrkimjones account for days before his show...

read more
The Coming of Robots and the End of the World

The Coming of Robots and the End of the World

According to Prada Men's Wear Spring Summer 2018; the lonely, hollow ring accompanying the virtual noises ceaselessly sent into the ether, sounds without echoes: These were some of the unlikely themes linking a bunch of disparate designers here over the past week. And...

read more
Heels ‘R’ Us

Heels ‘R’ Us

Revealed: the Romanian site where Louis Vuitton makes its Italian shoes. All but the soles of the luxury brand’s footwear are made in Transylvania before being ‘finished’ in Italy and France Louis Vuitton’s Italian shoes are the very height of luxury. Its Venice...

read more

Stealing your Ideas

“Don’t worry about people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats.” —HOWARD AIKEN, MATHEMATICIAN

read more

The Hardest Names In Fashion

i-D's playful take on pronunciation teaches you how to speak your international fashion alphabet, from Azzedine Alaïa (AH'ZE'DEEN AH'LAI'AH) in Paris to Zegna (ZEN'YA) in Milan. I am missing Louis Vuitton especially for my friends in the Far East. But you can always...

read more

A Tour Off-White

Virgil Abloh Gives a Tour of His New Hong Kong Store OFF-WHITE has just opened its fourth location in mainland China and its second store in Hong Kong. The Milan-based label has enjoyed quite the rise since its launch in 2013, and you can take an exclusive look inside...

read more
Frieze Frames

Frieze Frames

The creatures of the art and fashion worlds have been crossbreeding for so long now, it’s hard to tell them apart. But this year’s Frieze New York Art Fair underlined some differences in the presentation style of the two species. Fashion creatures always carefully...

read more

CDG at the MET

    For decades, at least since her Paris debut in 1981, Ms. Kawakubo has forged her own path, a durable antagonist of established norms and received wisdoms. Her line Commes des Garcons has gone into and out of favor over the years, but she has been at the...

read more

AVANTGARDE

Avantgarde for other people is when they step out to far. To me Avantgarde is the side of yourself, you are afraid to show. Pharrell Williams/ MET Gala, New York https://youtu.be/vrriuNHvrZE

read more
Knock Off!

Knock Off!

How Fake Is It? Re-contextualized practical tote bag. Clocking in at $2,145.

read more
Accessories Design

Accessories Design

We are a design, development and production studio for fashion accessories, based in South East Asia. Started in New York by two fashion professionals from Munich, the company found a strong foothold with the modern and efficient production facilities in Guangzhou. We...

read more
“I Think Trainer’s are Stupid”, Michael Stipe

“I Think Trainer’s are Stupid”, Michael Stipe

Tux ‘n’ Trainers The New Museum hosted its 40th annual spring gala last week at Cipriani Wall Street in New York. The event honored artist Chris Ofili and had a “Tux ‘n’ Trainers” theme, requiring guests to pair their formal attire with sneakers. SURFACE showed up to...

read more
Jeff Koons x Louis Vuitton

Jeff Koons x Louis Vuitton

Jeff Koons has teamed up with Louis Vuitton on a 51-piece series of leather goods, handbags, and accessories that reinterpret some of the world’s most famous artworks. the ‘masters’ collection is drawn from Koons’ 2015 ‘gazing ball’ series — where replicas of works by...

read more

Peter Saville

“When you come from one of the great cosmopolitan cities, like London, you do not have any motivation to change anything. Because it is all, really, already there.” Peter Saville, Art Director

read more
The Totes of New York

The Totes of New York

What cars are to the residents of Los Angeles, tote bags are to New Yorkers: a seemingly bottomless reservoir in which to store all the stuff you might (but probably won’t) need while away from home. Some totes are like shooting stars, passing by you once and then...

read more
How to Build a Great Online Fashion Brand

How to Build a Great Online Fashion Brand

or 34 Digital Marketing Steps by I love Retail. Overview The Online Fashion Retail Industry, particularly at the luxury end, seems to be doing well. Over the past few years, lot of money has been invested into fashion retail businesses like Moda Operandi ($46...

read more
Hey B*tch I’m From Downtown

Hey B*tch I’m From Downtown

On March 22, PLEASE DO NOT ENTER’s “Boutique Ephémère” infuses a downtown Los Angeles twist to the West Hollywood landscape, through a bold graphic, musical and architectural installation by French LA-based artist Sébastien Léon, bringing a new sense of place to the...

read more
The End of Fashion, According to Rag & Bone

The End of Fashion, According to Rag & Bone

Rag & Bone’s chief executive and designer Marcus Wainwright has all-but-declared the fashion show dead. This season, instead of trotting out his latest men’s and women’s collections onto a runway, he asked 70 friends of the brand to pose in Rag & Bone for a...

read more
Five Phases to Present Your Project

Five Phases to Present Your Project

x Chou-Tac As a designer, how do you present your product to the company? As a designer when you present a project to your company (or a client), we don’t straight away present a final project. We set up few meetings in advance to build the project TOGETHER.  To make...

read more
x Hartmut Esslinger

x Hartmut Esslinger

In the digital age, good design doesn’t just result in objects: It results in new relationships.   In 1969, Hartmut Esslinger founded the global design and strategy firm now known as frog, and in so doing rebuffed the dominant (and sterile) design mantra of the day...

read more
Bags & Beyond

Bags & Beyond

Referring to John and Yoko, K11 is showcasing the history of the bag. An exhibition that introduces 400 years of high-end handbags alongside contemporary Chinese art.

read more
STAYING SUPREME

STAYING SUPREME

What the Fashion System Can Learn From Supreme-Style Product Drops Most people with knowledge of the streetwear market are familiar with the concept of a “drop,” a controlled release of new product at a clip that’s far faster than the traditional fashion cycle and...

read more

Raf Simons and the Culture of Clothing

"You know, there are all these brands in the world today making so many beautiful things – because everybody knows how to make clothes and design patterns and make things look beautiful – but I don’t want all that shit if the mindset is not what I can relate to. So...

read more
Upstate

Upstate

I always wanted to make this picture. Is this photo taken at Upstate New York. Catskills?

read more

Quantum Leap

Making sense of Balenciaga: Fashionista Mimma Viglezio and lovely, knowledgable Stephen Jones. Mimma Viglezio and Stephen Jones https://youtu.be/5ErLE_pFqko

read more
Product Branding

Product Branding

Product Branding and Marketing according to Seth Godin: Understand the Action Theory Create a plan that follows the four steps of Action Theory Marketing. Emotion  Change  Alert  Share Understand the P's  Positioning Your brain is crowded. ● Find a niche and fill it....

read more

Jim Jarmush

"I believe it is theft! If you take somebody's idea before they've realized it and say it was your own, then you're just a full-on asshole." But, "if you take something that moved you and you make it another version, that's just beautiful. I think that's just the...

read more

Freedom! ’90 x Vogue

George Michael's: Freedom!’90 defined the supermodel moment on video. Cindy, Christy, Linda, Naomi, and Tatjana. This season, as New York designers underwent some soul-searching and rule-breaking of their own, the time...

read more

Y Back in SL

Cathy Horn is looking back: "Slimane’s strength was never as a couturier. It was, rather, to anticipate that young people didn’t want to dress like luxury freaks, that they were a little embarrassed by the generation of Tom Ford and John Galliano, just as Saint...

read more