On March 22, PLEASE DO NOT ENTER’s “Boutique Ephémère” infuses a downtown Los Angeles twist to the West Hollywood landscape, through a bold graphic, musical and architectural installation by French LA-based artist Sébastien Léon, bringing a new sense of place to the iconic Melrose Avenue building, through graphics, sound, and light.
Léon’s intervention starts with the wrapping of both the entire facade and the two adjacent billboards, with his signature line art in bright pink. One of the billboards features the provocative statement, “Hey B*tch I’m From Downtown”, as an affirmation about the blossoming renaissance of the Downtown art and fashion scene, and the geographic origin of Please Do Not Enter. The installation continues with a multichannel sound installation which the artist composed in collaboration with sound designer Machine Head. The duo transforms the wood ceiling of the boutique into a soundboard, playing a cinematic soundscape inhabited by squeaking planks and flamenco steps. Léon adds a final touch by bathing the whole interior of the boutique with bright pink LED lighting, offering a vivid impression to both visitors and passersby.
8382 Melrose Avenue, Los Angeles CA 90069 (West Hollywood)
The store will be open from Monday to Sunday (11am-6pm) till May 31, 2017.