Azzedine Alaïa about his first perfume:
“Creating a perfume is to confide in a woman, to steal her thoughts of tomorrow and run away with her before she ever looks back. … Creating a perfume is also knowing that, at that precise instant, the words I use to recount my secret already no longer belong to me. … My perfume is not reasonable — it makes time lie. I dreamed of it like an archaeologist dreams of sculptures from antiquity lying at the bottom of the sea for millennia, sculptures of perfect bodies, matched only by the women of today — an ideal and timeless beauty.”