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Marc Ecko: Unlabel!

Marc Ecko: Unlabel!

Great Brands are nothing more than streams of connected promises that always deliver!

I highly recommend Marc Ecko’s Book: “Unlabel.” Telling his amazing story from spray painting “Jersey Boy” to founder of “Ecko”, his multi billion dollar street wear label.
Beside the book being a discourse in authenticity, he tells the story of building his empire. Very amusing and mostly out of the box he gives great insight into the fashion industry in New York and beyond. My favorite business book so far. Many anecdotes come as cautionary tales and sound familiar. Like financing your business with your friends and employee’s credit cards! Don’t try this at home! Or better, in your office.