Fashion or anything else this list is the best rundown of your idea evaluation:
Urgency How badly do people need this?
Size How many people would purchase this?
Pricing Potential What is the highest price people would be willing to pay.
Acquisition How easy is it to acquire new customers?
Cost Costs of product and service.
Delivery Cost How much does it cost to deliver the offer.
Uniqueness How unique is your offer versus the competition.
Speed How quickly does it take you to get this running.
Investment How much do you have to invest before you have an offer.
Up Sell What related offers could you present?
Evergreen Potential The more evergreen the more attractive the market.
But the best is this: Apply a value to each point from 1-10. Keep it conservative! Keep these rosy glasses of your face. The add it all up. Below 50, don’t do it. 75-80 excellent. Start action tomorrow!
To coincide with the launch of Wang‘s spring collection, an installation was put together in the windows of Bergdorf Goodman in NYC’s Fifth Avenue. The displays depict a bedroom filled with key pieces from the collection, which borrow signature design elements from the sneaker world, like the Stan Smith’s white/fairway green color scheme and unmistakable paneling from Air Jordan retros.
I felt great loss when Helmut Lang left the stage and I felt only mild comfort in Hedi Slimane. I called him Hard Core Helmut, he came across much more heavy and had a much less democratic price tag then Helmut. But he was cool. I never felt the cool again until his latest show.
Style.com puts it like this:” But one could describe the outfits ad nauseam without ever getting to the rub. Hedi’s boys, girls, and inbetweeners are an artfully assembled off-the-rack simulacra of cool. When they’re amplified through Slimane’s unwholesome instinct to shrink—because cool is never wholesome—they come to represent an instantly accessible gateway to a destination otherwise verboten.
Backstage, Slimane said: “I just issued a project called Paris Sessions, which is about a young generation of musicians in Paris, and the show is about them, really. It is an homage.” Thus the pins on those berets reflected the lyrics of a song by Mystere written especially for this evening’s show. And it was surely some of those young musicians—with cool names that include Vickie Chérie, Leo Bear Creek, and Melody Prochet—who sat cross-legged on the floor in front of the front row. But whether he’s referencing his beloved American musical scenes or the contemporary Parisian one, the power of Slimane’s clothes is that, to those who care, they are the coolest clothes on earth”.
