Flash B(l)ack Friday
Photo Shoot in our workshop in Greenpoint, Brooklyn for Ysle New York.
KALE
Beyoncé speaks to me the first time in this silly low budget video. And I mean not because of the healthy T-Shirt. It’s fun too watch and a good dance track.
This is what the man repeller has to say:
Here’s the thing, though: this semi-crude selfie video, when held up against the highly produced and incredibly styled videos that are typically indicative of a Beyonce production, could theoretically make a much larger statement about the way in which we consume digital entertainment.
Maybe in 2014, it’s no longer really about achieving the most beautiful, or rehearsed “shot” so much as it is making sure that your point is conveyed unflinchingly and clearly.
The video in question, which commanded parallel engagement and enthusiasm vis-a-vis it’s fancier siblings, seems like an old-school nod to creative substance (solid dance moves, a human necessity to connect with, or experience celebration) that is being propelled by the proliferation of technology in a way that is nostalgic but fundamentally only available to be tested as a result of progression. This video stands as an interesting case study on the topic of over-saturation and what that concentration leads to.
If it does, in fact, drive the generation of minimalism, does that mean we’re entering the age of modernist digital content?
I don’t get it, the style of the video a response to overly produced videos, a case study made possible only by the progression of technology? MTV anybody? I don’t get it, but I am just a man.
Red and Gold
Red and gold never looked so good.
Mat Maitland:
Fun, imaginative, a feast for the eyes, a riot of color.
Michael Cromer München
I remember this guy riding along the streets of Munich in his convertible Rolls Royce. We all thought he is quite nutty and lacks taste. Who would have known his legacy still lives on. An interesting story with Korean Sung-Joo Kim, the present owner of MCM in “>”The Business of Fashion”. She shares the MCM story from the days in Munich to a global brand.
How is it possible to carry a brand from owner to owner, to different markets, through 5 decades without a real message and identity?
