I love Garance Doré but this time I could’t follow: her Dream Girl goes Upstate New York, eats hot dogs at a camp fire, watches the Blair Witch Project, goes tree hugging and then listens Crosby, Stills, Nash and Young with the boys. Her T-Shirt says: “We are the flowers in your head”. “So cool, right”? Garance is asking, like she is not too sure.
But I like this process and it should be followed much more often:
“I love when designers start talking about an imaginary girl. She’s usually the mix of a movie character, a real woman they have in their life, and a bit of just imagination. In order to design a whole collection, they like to imagine who she is, who are her friends, what movies she goes to and what she eats. They put together a mood board and let their imagination flow. Of course not all designers are like that. But if I was a designer, that’s definitely how I would proceed. It’s literally like creating a character.
The steps are:
She reads? + She eats? + He favorite exercise? + She is listening to? + Her favorite movie? + Her outfit is? + She is carrying? + Her only problem? + Her favorite joke? + Her T-Shirt says?
Maybe we should create an app!