I told you so, for a very, very long time. Call this depressing. The businessoffashion.com on going digital or die:
Fashion and luxury brands have the power of their brand to leverage, plus style and design skills, which technology players are often missing. New technologies like smart fabrics, 3D Printing and Internet of Things, should be integrated to create new products, aligned with a brand’s lifestyle proposition.
1. Focus marketing on digital and data.
2. Transform the physical retail experience.
3. Less wholesale, more direct.
4. Change design and production.
5. Product innovation.
6. Create new digital brands.
7. Change the funding model.