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I came across this booklet, it reminds me of my time in Brooklyn. “How to be Fashionable or Consume like me.” I can still enjoy some recommendations and smile about others. “Wear beat up old clothes with two very expensive small items” or “Fly coach order Champagne”. Written 2003 it has still some relevance, it also addresses your intellectual property. Somebody should write an update, if this is possible. More trends and styles travel at much faster speeds and preferences are much more fragmented. But it would be fun to read a  new one. And maybe of different cities to exchange ideas and styles.

View PDF: How to be Fashionable or Consume like Me

How to Be Fashionable or Consume Like Me by Andrew Coulter Enright
Published in 2003 and available free online, Andrew Coulter Enright shares an ironic, but aesthetically pleasing guide to being an artist/writer/thinker (read as hyper-cool, while being totally uncool) in Brooklyn. Want to know all of the tricks to looking hip, but not played out? This is your bible. The graphic design is amazing (including the choice of the brown inked typeface).  

If you read this book, you are sure to recognize parts of yourself in its pages. It is sometimes laughably unclear whether you should feel honored or slightly embarrassed at this recognition of self amid the trends. This will continue to be an lasting record of the twenty-something creative scene pre-recession and post 9/11. 

From a TIME Magazine article published 9.9.2003:
Andrew Coulter Enright, 24, whose book, How to Be Fashionable or Consume Like Me, captured the ethos of this generation as it exists in the Williamsburg section of Brooklyn, N.Y. “You’re talking about people who have creative pastimes or careers and are interested in fusing lots of different parts of culture together. The Creative Underground doesn’t have the catch to it, but it’s a little more accurate.”

From a NYTimes article published 2.15.2004:
‘How to Be Fashionable or Consume Like Me,” an irony-rich collection of Jenny Holzer-like epigrams for the style-obsessed that include, ”Eat Edamame” and ”Wake up on a stranger’s couch. Later, realize it was an Eames original.”

The Tyntpress, publisher of ”How to be Fashionable,” has a manifesto on its Web site that proclaims its intention to make books by young artists that express ”our view of popular culture,” ”free of the preciousness that attaches itself to projects like Visionaire,” without ”creating fussy little books,” in a ”punk-rock ethos.”