I remember this guy riding along the streets of Munich in his convertible Rolls Royce. We all thought he is quite nutty and lacks taste. Who would have known his legacy still lives on. An interesting story with Korean Sung-Joo Kim, the present owner of MCM in “>”The Business of Fashion”. She shares the MCM story from the days in Munich to a global brand.
How is it possible to carry a brand from owner to owner, to different markets, through 5 decades without a real message and identity?
