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MBA Monday

The sharpest way to evaluate your business opportunities I came across so far. By Josh Kaufman/ The Personal MBA:

Urgency- How badly do people need this?
Size- How many pople would purchase this?
Pricing Potential- What is the highest price people would be willing to pay.
Acquisition- How easy is it to acquire new customers?
Cost- Costs of product and service.
Delivery Cost- How much does it cost to deliver the offer.
Uniqueness- How unique is your offer versus the competition.
Speed- How quickly does it take you to get this running.
Investment- How much do you have to invest before you have an offer.
Up sell- What related offers could you present?
Evergreen Potential- The more evergreen the more attractive the market.

Apply value from 0-10 and add up. Be conservative! Value over 50 is OK, 75-80 EXCELLENT, start your business!

First Samples for BOTH

First Samples for BOTH

The first samples for “BOTH” arrived. It took months, most likely picked the wrong factory. And still far from done, now they head to the washing machine for a vintage look. I keep you posted.

 

YSLE New York 2012

YSLE New York 2012

Guangzhou Fashion Week | Show | Invitation

YSLE, island in old French, floated to the surface in 2008 and has been a growing outpost of metropolitan minimalist chic.

It is an independent archipelago of accessories. Handbags, luggage, shoes, technology, currency and life carriers: YSLE gives shape to the intelligent receptacles for the new meaning of life. A dominion of fashion without borders, democracy of shapes, materials and colors, where the official language is that of style.

YSLE transmits to the world a message of luxury, craftsmanship and finesse as prerequisites of the everyday. Minimal, edgy, young and exuberant are not the antonyms of the practical in the YSLE vocabulary. Lighthearted chic does not declare war on budget. YSLE pays homage to fashion as an art-form. It draws inspiration from the street kids, the models, the modern artists, of all those whose blood thumps through the veins of a present day metropolis.

YSLE was discovered by Cris and Kuni, Germans in New York and New Yorkers in Asia, reading Marco Polo and blogging on the plane. Nomads like Marco, they cross-pollinate ideas between continents, producing and distributing their line internationally. Both Cris and Kuni share a relentless involvement with fashion, which they see as a tongue of self-expression, social commentary and general space and time analytics. While Kuni was sewing couture, Cris was making a pop culture magazine. When Cris was shooting fashion photography around the world, Kuni was styling for top photographers and models. YSLE is the new manifestation of their joint efforts and inspiration.